Danish company 3BO develops, manufactures and markets made-tomeasure sliding-door cupboards and shower screens of high quality and with exclusive designs. The products are sold under various brands in both kitchen outlets and builders’ merchants. 3BO has its primary sales in Denmark, but the company has increased its focus on export, which has also resulted in sales to the other Nordic countries and to the Netherlands and Belgium.
The brand xlnt was launched during2009. Our analysis revealed a gap in the low-price area, which we were able to fill with a new, exciting concept. Xlnt offers low-price products through leading business partners in the areas of builders’ merchants and home furnishing. Xlnt’s competitive advantage is the attractive price combined with good delivery service, high quality and simplicity for the customer. This is achieved through a well-balanced product range, efficient production and rational logistics. The products are delivered in flatpacks or pre-assembled.
The low price is not based on compromising on quality, but instead on more standardised product solutions with fewer choices.
Swedish
