Ballingslöv AB is one of the biggest players in Scandinavia in the field of
kitchen, bathroom and storage solutions. Around 80 percent of total sales are generated by the Swedish market. The Ballingslöv brand has a strong position and is known for high quality and finish, good design and one of the most flexible product ranges in the market. Good market coverage is achieved through sales via more than 200 retailers in Sweden, Norway and Denmark. Sales are made to the consumer market via these partners in the builders’ merchants sector and through specialist independent kitchen outlets. There are also sales to the project market and to house manufacturers.
In 2009 the network of retailers continued to develop. Among other
things, many retailers have been given updated, more uniform displays,
which give the consumer exciting, inspirational solutions that engender a
desire to buy. Despite the situation in the market, Ballingslöv has been able to advance its positions and has increased the number of retailers in all three Scandinavian countries.