Kvik

Danish company Kvik is the Ballingslöv Group’s most international brand,
with a stated intention to challenge traditional thinking. Kvik’s trendy fitted
kitchens, bathrooms and wardrobes on the lower price segment are sold via 122 franchise shops in seven countries.

In 2009 the focus was on winning market shares. This took place by
means of a wide-ranging marketing initiative, which, in contrast to virtually everyone else in the market, was not based on discounts but instead on the retained ambition of offering permanently low prices: ”Everyone can afford a fantastic kitchen”