Brands

The Group currently has a well-balanced brand portfolio that primarily covers the Nordic and the UK markets. Around five percent of revenue is invested in marketing the brands and launching new products and services.

Th e brands within Ballingslöv International must be able to offer a complete product range in the areas of kitchens, bathrooms and storage to customers in various segments, while at the same time the products must strike the right balance between form and function

Customised product ranges

Ballingslöv International has brands and offers that are adapted for three market segments: exclusive, quality and low price. As the needs of the target groups in the segments vary, each segment needs customised product ranges services and added value.

Exclusive

Multiform is the Ballingslöv Group’s brand in the exclusive segment.
Here the solution is manufactured from the beginning every time and is
customised on the basis of the consumer’s space and preferences. The
consumer has high expectations of quality craftsmanship. Only the very
best materials are used, with perfectly matching tree-rings for wooden
products and precise shades of colour for painted products. It is a
question of being able to satisfy demanding requirements.

Quality

Within this segment consumers demand good quality and they expect
a broad range of products for all tastes. Brands including Ballingslöv and JKE from the Ballingslöv Group are active in this segment. The products must be manufactured from high quality materials and have carefully designed details.

Low price

This segment has grown dramatically in recent years. Kvik from Ballingslöv International has been one of the leading, driving players in this area. Xlnt, which offers low-price products through leading business partners in the areas of builders’ merchants and home furnishing in the Nordic region, is also active here. The low price is not based on compromising on quality, but instead on more standardised product solutions with fewer choices.